Juventus leads Serie A viewership in new season format
- Source
- Corriere dello SportTier 1
- By
- La Redazine
- Published
Key points
- Juve averaged over 1m viewers across first five matches, down slightly from same period last season
- Inter's audience fell to 876,062 from 953,875 year-on-year; Milan improved to 917,161
- Roma-Inter fixture boosted Giallorossi's average to 744,699, up from 462,351 in comparable 2025-26 period
Summary
Juventus remains Serie A's most-watched club in the 2026-27 season despite a marginal dip in viewership. The new calendar format—five consecutive matchdays before September's extended break—has reshaped audience patterns across the league's big sides.
Fixture scheduling and broadcast timing have played a significant role in the numbers. Roma's dramatic rise in average viewers was largely driven by the high-profile Roma-Inter clash, which ranked as the second most-watched match of the campaign so far.
Original headline
La Juve traina gli ascolti della Serie A. L'effetto Roma-Inter
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