Original 'This Is Anfield' sign sells for £115,000
- Source
- Liverpool EchoLocal press
- By
- liverpool.news@trinitymirror.com (Connor O'Neill)
- Published
Key points
- Sign fetched nearly eight times its £10,000–£15,000 guide price at auction
- Hung above players' tunnel from 1972 until 1979, installed by Bill Shankly
- Record price for any UK sports stadium interior sign, says auctioneer Budds
AI summary
The iconic red sign that once greeted Liverpool players in the tunnel at Anfield sold for £115,000 on Wednesday, far exceeding expectations. The rectangular plaque, featuring the club name, Liver Bird and famous phrase, hung above the players' exit-entry tunnel during the 1970s before being replaced in 1979. Bill Shankly installed it in 1972 as a psychological tool—a reminder to his players of their responsibility and an intimidation tactic for visiting teams. The sign subsequently spent decades in private ownership, including a spell in a hotel bar on the Isle of Man, before entering storage and eventually being offered for sale.
Original headline
Liverpool's original 'This Is Anfield' sign sells for nearly eight times guide price
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